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Bar Association of San Francisco Events Calendar

The Bar Association of San Francisco
Building Your Brand Bundle

May 3, 2019: 10:00 am - 2:00 pm
MCLE Credits - 3.5 H, of which 0.5 in Legal Ethics can be acquired.

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Register For Bundle

The Building Your Brand Bundle provides MCLE programs around the theme of enhancing your marketing techniques to benefit your practice.

What's Hot and Not for Law Firm Branding
10:00 - 11:00 a.m.

This presentation will provide attorneys with an understanding of the ethical obligations and regulations governing how attorneys can digitally market their legal services. The panelists will discuss various marketing and branding opportunities and discuss the ethical implications and requirements of these opportunities.

Creating a Marketable Law Firm Brand and Protecting Your Firm's Trademark Rights
11:00 - 12:00 p.m.

• How to create a marketable brand for your law firm
• Basics of trademark law and the registration process for law firm names
• Issues regarding trademark infringement and the “likelihood of confusion” analysis among law firms and other service industries

Cannabis Branding & Marketing 101: Intellectual Property Protection and Regulatory Compliance for California Cannabis Products and Services
12:00 - 1:00 p.m.

Learn what it takes to build, protect and profit from a successful brand in the highly competitive and regulated California cannabis industry. We examine the legal hurdles involved in cannabis trademark and trade secret development, protection and enforcement, and address the web of compliance under MAUCRSA and shifting state regulations required to legally sell, advertise and market cannabis products and services. Finally, we discuss strategies for cannabis brand and other IP licensing in California and legal markets nationwide.

Knock (It) Off!: Protecting Brands in Online Markets
1:00 - 2:00 p.m.

Counterfeiters have been profiting off of copy-cat goods for centuries. Even with the development of advanced enforcement technologies, businesses and consumers continue to be plagued by counterfeit goods. Today, many counterfeit goods are sold through online marketplaces, often without the knowledge of either the online marketplace or the consumer purchasing the goods. Lawyers must be creative yet practical in providing advice for clients facing trademark infringement and counterfeit issues. Join us for a panel discussion about the practical and legal challenges of policing sales of counterfeit goods in major online retail marketplaces and effective strategies for brand and consumerÊprotection. We will hear from outside and in-house counsel to discuss the problems the industry faces, what enforcement strategies are most effective, and who should carry the burden of ensuring that brand owners and consumers are protected from counterfeit goods

Location

Online Only

Schedule

Full Bundle: 10:00am - 2:00 p.m.

Event Code: R190037

Questions about our seminars and the registration process?

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