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Bar Association of San Francisco Events Calendar

The Bar Association of San Francisco presents
Knock (It) Off!: Protecting Brands in Online Markets

December 14, 2018: 12:00 pm - 1:15 pm
MCLE Credits - 1 H

Register For Webcast

Speakers
Peter M. Colosi
Partner, Sideman & Bancroft, LLP

Ashli Weiss
Legal Counsel, Benefit Cosmetics

Moderator
Michael Hewitt
Sideman & Bancroft, LLP

Counterfeiters have been profiting off of copy-cat goods for centuries. Even with the development of advanced enforcement technologies, businesses and consumers continue to be plagued by counterfeit goods. Today, many counterfeit goods are sold through online marketplaces, often without the knowledge of either the online marketplace or the consumer purchasing the goods. Lawyers must be creative yet practical in providing advice for clients facing trademark infringement and counterfeit issues. Join us for a panel discussion about the practical and legal challenges of policing sales of counterfeit goods in major online retail marketplaces and effective strategies for brand and consumer protection. We will hear from outside and in-house counsel to discuss the problems the industry faces, what enforcement strategies are most effective, and who should carry the burden of ensuring that brand owners and consumers are protected from counterfeit goods

Topics

• Basic legal framework for prosecuting counterfeit sellers in online marketplaces
• Discussion of legal and practical challenges and strategies from brand owners perspective
• General discussion of broader scope of liability and who should shoulder the costs of enforcement, and how the scope of liability corresponds with broader international legal landscape

Section Chairs: Hannah Yang & Jacek Wnuk, Polsinelli LLP

Location

Online Only

Schedule

Program: 12:00-1:15 p.m.

Event Code: R180105

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