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Bar Association of San Francisco Events Calendar

The BASF Solo and Small Firm Section presents
Solo & Small Firm Annual Conference - LEVEL UP YOUR PRACTICE

January 31, 2019: 12:00 pm - 6:00 pm
MCLE Credits - 3 H, of which 1 hour of Legal Ethics can be acquired.
Register for this Event

2019 Solo & Small Firm Annual Conference -- Level Up Your Practice.
Also, please join us at our Pre-Conference program "3 Keys to Level Up Your Practice in 2019 from 10:30 - 11:30 a.m.

The 2019 conference will provide MCLE programs around the theme of taking your practice to the next level, as well as networking and sharing opportunities. The past two annual conferences, held in February 2017 and 2018, were a rousing success with great keynote speakers and more than 150 attendees.

Lunch and Program: 12:00 - 1:00 p.m.
Keynote address
Andrew Arruda
CEO & Co-Founder
Ross Intelligence
"AI in Law: What You Need to Know Today for Your Practice Tomorrow."
Andrew Arruda is a Canadian entrepreneur and attorney. He is Chief Executive Officer and Co-Founder of the artificial intelligence company ROSS Intelligence, a leader in the legal technology industry. Arruda speaks internationally on the subjects of AI, legal technology, and entrepreneurship and has been featured in publications such as The New York Times, BBC, Wired, CNBC, CBS, Bloomberg, Fortune, Inc., Forbes, TechCrunch, the Washington Post, and the Financial Times. A member of the Forbes 30 under 30 class of 2017, as well as a 2016 TED speaker, Arruda aims to forever change the way legal services are delivered. Prior to cofounding ROSS Intelligence, Arruda worked at a Toronto litigation boutique and with the Canadian Department of Foreign Affairs, Trade, and Development in Lisbon, Portugal.

Session I: 1:30 - 2:30 p.m.
Building Your Legal Empire: Knowing How and When to Add People To Your Practice
Lucy Fong Lee, Fallon, Bixby, Cheng & Lee
Kim Appleby, J&A Associates
Sean Gentry, Ad Astra Law Group
Kristin Tyler, Law Clerk
Veronica Benigno Guinto, Fallon, Bixby & Cheng & Lee

Session II: 1:30 - 2:30 p.m.
In the Alternative: Implementing Nontraditional Fee Structures
Diana Maier, Maier Law Group
Margo Hasselman Greenough, Renaker Hasselman Scott LLP
Ryan Tyz, Tyz Law Group PC
Peter Roldan, Emergent LLP

Session III: 3:00 - 4:00 p.m.
Leverage Your Legal Expertise To Find the Right Clients: A Hands-On Workshop
Krista Mitzel, The Mitzel Group
Jessica Riggin, Rukin Hyland & Riggin LLP
Chris Holland, Holland Law

Session IV: 3:00 - 4:00 p.m.
@s & #s vs. Business Cards and Handshakes
A lively discussion of tried-and-true versus new business development techniques, expectations in the modern age of client relationships, and ethical rules in play
Donald Douglas Bend, Bend Law Group, PC
James N. Sinunu, Sinunu Bruni LLP
Alicia Gamez, Gamez Law
Matthew Gluck, Gluck Daniel

4:00 - 6:30 p.m. Closing Remarks / Reception
Josh Kornbluth, Comedic Autobiographical Monologist

Sponsors (as of 1/11/19)
Help'em Soar Sponsors:
Alay Yajnik
Sustaining the Solo/Small Firm Sponsors:
Barkley Court Reporters
Solo/Small Firm Firm Partner Sponsors:
Chan + Punzalan
DLC Consulting
Gluck Daniel
Steven Adair MacDonald & Partners
Mark Seifert Law Firm

For more information about sponsorship, please contact Lenny Lun.

Check out the 2018 Legal by the Bay article!

Note: Lunch and Reception Networking opportunities


BASF Conference Center
301 Battery Street
3rd Floor
San Francisco, CA 94111


MCLE Registration: 11:00 a.m. - 12:00 p.m.
Program: 12 - 5:00 p.m.
Reception: 5 - 6:00 p.m.


BASF Student Member$50.00
Section Member$95.00
BASF Member$125.00

Note: All prices increase by $10.00 on the day of the program.

Event Code: G192802

Questions about our seminars and the registration process?

Register for this Event
Fax or Mail your registration: Registration Form ( PDF)

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