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Bar Association of San Francisco Member Benefits: Publications

LRIS Expands Its Reach to Hispanic and Chinese Communities

By Carole Conn, Director, Public Programs, LRIS


In the past year, the Lawyer Referral and Information Service (LRIS) has sought to more broadly publicize its services and the quality of its attorneys to the Spanish and Chinese speaking communities. As part of that effort, informational podcasts were produced in Spanish for the LRIS webpage of the BASF website, and for the first time, advertising was pursued on Spanish radio stations. These efforts have broadened to include publicity also for the first time, on Spanish television, through the Univision network, and informational LRIS podcasts in Chinese. LRIS also now publicizes its services twice a week in the Sing Tao Daily, the most widely read newspaper in San Francisco’s Chinese community.

The Spanish television segment is available for viewing as a video link at The content of the video provides viewers with general information in an interview format about the services provided through LRIS. Similar to the LRIS podcasts, additional Spanish television segments will be produced to provide information on various subject matter areas of interest, such as Immigration Law.

The podcasts currently provide general information in the areas of Personal Injury, Real Estate, Employment Law, LGBT Family Law, and Limited Scope Representation in Family Law. They also are not only a benefit to all members of the public in general but also to those who are sight-impaired or blind.
More people than ever are dealing with job, housing or family stress because of the economic recession. These people can become familiar with what LRIS can offer them by watching and listening to the Univision ads and podcasts on BASF’s website.

If you are an attorney seeking new opportunities to meet with prospective clients, please contact us at for membership information or call our Membership Coordinator at 415-782-9000 x8750.

If you cannot assist an inquirer who contacts your law firm, consider LRIS as the trusted source for referrals to attorneys with verified experience. The number to call is 415-989-1616. Email inquiries can be submitted at

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