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Bar Association of San Francisco Member Benefits: Publications

LRIS: Expanding its Reach to Better Serve its Panelists and the Community


By Emmy Pasternak
Community Outreach and Case Development Coordinator, LRIS

When a lawyer decides to join the panel of experienced attorneys through the Lawyer Referral and Information Service, the motivation is usually to increase their client referrals and belong to a program that assists real people with real legal needs. But there are added benefits. LRIS’s marketing efforts attract clients and in turn help support an attorney’s own marketing efforts; LRIS carefully screens cases for meritorious claims and therefore saves panel attorneys time and energy; and through its Fund for Public Service and through the fees it receives from attorneys, LRIS helps support BASF’s charitable programs, including BASF’s Volunteer Legal Services Program, Minority Scholarship Program and other Diversity Pipeline Programs.

LRIS conducts a robust and diversified marketing program that combines internet, social media, print and person-to-person contact to increase awareness about our services. Specifically, LRIS has strong advertising campaigns on Google, Bing and Yahoo, and a website with enhanced content that optimizes internet traffic with interactive elements, such as podcasts, videos, and website chat (coming soon).

While fully aware of the extreme importance of this type of mass outreach, LRIS remains ever mindful of the value of individualized outreach. Through face-to-face meetings with city supervisors; contact with court offices; interaction with community agencies; and targeted mailing campaigns, we continue to offer the personal touch that online referral directories and listings simply cannot match.

We urge you to become a part of this highly valued service to the community. When you join an LRIS panel you enjoy the value provided by BASF’s trusted source for referrals and give back to underserved populations at the same time. And you enable LRIS to carry out its mission to:

  • Educate as many people as possible about their legal rights
  • Give as many people as possible access to affordable, competent legal representation
  • Study cultural trends and investigate current social and political realities, in order to identify those most in need of access to our system of justice
  • Modify and expand our capabilities and services in order to accomplish the above

For information on how to join the Lawyer Referral and Information Service, visit the BASF website at more about our program, download panel applications, and view attorney testimonials. You may also contact the LRIS Membership Coordinator, Yvonne Ng at 415-782-9000 x8750 or for direct service.

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