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Bar Association of San Francisco Member Benefits: Publications

Lawyer Referral and Information Service Honored by KRON 4’s “Best of the Bay”


The Bar Association of San Francisco’s Lawyer Referral and Information Service (LRIS) was the recent recipient of the “Best of the Bay” 2011 Viewer’s Choice Award for Best Non-Profit in Northern California. Viewers of KRON 4’s weekly program bestowed the honor on LRIS in January. A sixty-second informational segment about LRIS will continue to run on KRON 4 and cable channel ION throughout 2012. In addition, thirty-second segments will continue to play on cable channels in San Francisco and the North Peninsula.

Best of the Bay Winner - KRONThis award is in recognition of the exemplary service BASF’s LRIS provides to the public and to its attorney members. Producing advertising segments with KRON 4 is one avenue through which LRIS is introducing the public to the service and dispelling any misconceptions that may be held about the quality of LRIS referred cases and the caliber of LRIS attorneys. Far from being an option of “last resort,” a client who contacts LRIS receives first rate customer service from highly trained, multilingual interviewers. Time and care are taken with each client so that a referral to the appropriate attorney or service agency is made. Clients are referred to attorneys who are pre-qualified to handle their specific type of legal matter.

For each area of law in which the attorney receives referrals a specific set of experience requirements must be met. Guidelines set forth by the State Bar of California and the American Bar Association for the operation of a certified Lawyer Referral Service are strictly followed. Continuous oversight by the LRIS staff, the Oversight Committee, and the Qualifications Subcommittee insure the client is taken care of from the first contact through the conclusion of their case. LRIS attorneys are experienced, professional, and successful.

In the past year, cases referred through the LRIS have resulted in multi-million dollar verdicts. As reported on the front page of this issue of the BASF Bulletin and in previous issues, judgments in favor of LRIS clients have netted attorneys fees in the millions of dollars.

The public contacts LRIS with viable, worthwhile cases every day. As the video produced by KRON 4 expertly shows, LRIS is a conduit through which clients and attorneys are matched and engage in a mutually beneficial relationship.

View the “Best of the Bay” segment at to learn more about BASF’s award winning program.

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